How to Optimize Your Email Signature in SpeakerDrive
Your email signature is working harder than you think!
Decision-makers often scan it before reading your actual message.
This is prime real estate for building credibility. Here's how to make yours count.
You can find your signature under settings.
The Three Essential Elements
1. Your Tagline: The Silent Credential Builder
Your tagline appears right under your name in every outreach message. This isn't the place for generic titles like "Motivational Speaker" or "Leadership Expert."
What works best:
-
Third-party validation over self-proclamation
- Instead of "Award-winning speaker" → "2024 NSA Keynote of the Year"
- Instead of "Experienced consultant" → "Former Microsoft Director"
-
Specific credentials over vague claims
- Instead of "Helped many companies" → "Saved Fortune 500s $4.2M in Operations"
- Instead of "Published author" → "Author: 'The 90-Day Retention System' (15K+ copies)"
2. Your Website Link: Choose Your Strongest Asset
You have two options here: your main website or your LinkedIn profile. The choice matters more than you think.
Go with your website if it's polished and showcases your speaking work well.
Go with LinkedIn if you have strong social proof (lots of followers, recommendations, and regular content). LinkedIn can be especially powerful if your website needs work – that follower count and activity creates instant credibility.
Pro tip: Planners will click this link! Unless you have a stellar website, more often than not your LinkedIN URL is the better choice.
3. Don't Forget Your Phone Number
Pro tip: Include your phone number. Calls aren't the norm in cold outreach, but when they happen, they often lead to bookings. Some decision-makers prefer a quick call over email tennis – be ready for those golden opportunities.
How to Edit Your Signature
Making changes is simple:
- Navigate to your Email Signature settings
- Click the pencil icon to edit
- Update your tagline, website link, and phone number
- Save your changes
Your signature updates will apply to all future generated messages.
Why This Matters
When a decision-maker is intrigued enough to check your website or LinkedIn, they've already seen your credential tagline.
This creates a positive frame for everything they read next.
Plus, with your signature handling the credibility-building, your actual messages can stay conversational and focused on starting dialogue, not selling.
Remember: Your signature appears in every message you send. Make those words count.