What are Research-Based Intel leads?
Research-Based Intel leads are opportunities we've discovered by digging deeper into what organizations are actually working on. Unlike traditional event listings, these are potential engagements we've uncovered by tracking:
- Company growth initiatives and transformations
- ESG commitments and sustainability goals
- Digital transformation projects
- Leadership development programs
- Emerging organizational needs
Why are they valuable?
Early Access: These opportunities often exist before formal RFPs or speaker searches begin. You're connecting when organizations are still defining their needs—positioning you as a strategic partner, not just another vendor.
Less Competition: Since these aren't posted events, you're likely one of the few experts reaching out. This dramatically improves your response rates and negotiating position.
Higher Fees: Organizations at this stage often have more flexible budgets since they haven't locked into specific event formats or fee ranges yet.
How should I approach these leads?
Our message composer automatically adapts to these opportunities, crafting consultative outreach that positions you as a strategic partner rather than just another speaker pitch.
Are they less certain than regular events?
Yes, these opportunities require more nurturing since organizations may still be in planning phases. However, the payoff is significant: you're building relationships at the strategic level, often leading to multiple engagements and higher-value partnerships.
Example:
When a major tech company announces new sustainability goals and board-level ESG commitments, that's a Research-Based Intel opportunity. They haven't posted speaker requests yet, but the intel gives you the context to reach out with targeted solutions before they even realize they need outside expertise.