When you click on a lead in Speaker Drive, you'll get a detailed view that helps you evaluate the opportunity. Let's break down each section and what it tells you.
The Quick Look
At the top of the page, you'll spot:
- The event or organization name
- The unlock type (email or URL)
- Action buttons for unlocking and generating outreach
Event Snapshot
The "At A Glance" section gives you the key details:
- A quick summary of what the event is about
- The target audience (who'll be in the room)
- Who the event is "Best For" - helping you gauge if it's right for you
For example, an event might target "Executive Directors and Community Program Managers" and be best for "speakers specializing in nonprofit leadership development."
Understanding the Opportunity
Event Keywords
These tags help you quickly grasp the event's focus. Looking at tags like "Leadership Development" or "Change Management" helps you align your pitch with the event's themes.
Fee and Business Potential
This section helps you evaluate the opportunity's value:
- Estimated fee range (based on industry data)
- Additional business potential (like follow-up workshops or consulting)
- Background on why these estimates make sense
Remember: These are estimates to help you gauge the opportunity, not guaranteed numbers.
Outreach Profile
This section helps you craft the right approach:
- For contacts: Background from their LinkedIn profile
- For event emails: Details about the email type (like if it's a catch-all address)
- Specific notes about the organization or event series
The "Pitch This Instead" Feature
Found a past event? Don't skip it. The "Pitch This Instead" section suggests alternative approaches:
- Ideas for related opportunities
- Ways to reference the past event
- Angles for starting a broader conversation
For instance, if you find a past leadership conference, you might pitch private leadership workshops instead.
Right-Hand Quick Reference
The right side of the page gives you quick access to:
- Event format
- Organization details
- Event location
- Website links
- All available unlocks for this opportunity
Making Your Decision
When evaluating a lead, consider:
- Does the audience match your target market?
- Is the potential return worth your time?
- Do you have relevant experience to reference?
- Are there opportunities beyond the immediate event?
Sometimes the real value isn't in the specific event you're looking at, but in starting a relationship with the organization.
Pro Tips
- Always check the event keywords for alignment with your expertise
- Use the "View All Unlocks" option to see every way you can reach the organization
- Don't ignore past events - they're often gateways to future opportunities
- Look at the organization type to understand the likely decision-making process
Need help evaluating a specific opportunity? The Ask Speaker Drive chatbot can help you think through the potential of any lead you're considering.