What if the contact's job title isn't a perfect match?

  1. Overview
  2. FAQs & Troubleshooting
  3. What if the contact's job title isn't a perfect match?

Yes, absolutely! It's common to search for a specific, high-level job title, but the reality of booking speakers and trainers often involves multiple people in different roles. A contact doesn't need to be the final decision-maker to be valuable, and SpeakerDrive is designed to help you leverage every connection.

Understanding the Landscape:

  • Diverse Roles: People involved in booking experts can range from dedicated event planners to HR and Learning & Development leaders, program managers, or even executive assistants. We provide context on their role and responsibilities.

  • Influencers & Gateways: Many contacts, while not the ultimate decision-maker, play a crucial role. They might be key influencers, budget holders for specific programs, or the gateway to the person you need to reach.

How the Message Composer Adapts for You:

This is where SpeakerDrive's intelligence really helps. The Message Composer understands that not every contact has the same role or authority, and it adjusts your outreach accordingly:

  • Contextual Messaging: It analyzes the contact's likely role in the decision making process and crafts a message that's appropriate for them.

  • Asking for Direction (Intelligently): If the contact seems unlikely to be the final decision-maker for what you're wanting to connect about, the Composer can generate messages that politely and effectively ask for a referral to the right person.

  • Starting Conversations: A positive interaction with anyone involved can provide valuable insights or lead to an internal introduction, which is often far more effective than a completely cold approach.

The Bottom Line:

Don't dismiss a lead just because the job title isn't a perfect match. Every contact is a potential entry point into an organization. Let SpeakerDrive and the Message Composer help you craft the right approach to turn that connection into a valuable conversation, no matter their title.

 


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