Do Past Events = Future Bookings?

Past events are goldmines for future gigs. Here's why you should actively pursue them:

The Opportunity:

• Proven Buyers - They've hired speakers before = they'll hire again

• Same Decision-Makers - Event planners manage multiple events year-round

• Less Competition - Reach out during their "off-season" when fewer speakers are pitching

How SpeakerDrive Adapts: Our Message Composer automatically adjusts for past events:

• Generates future-focused outreach ("planning for 2026...")

• Suggests alternative angles (workshops, training, next year's event)

• Creates conversation starters, not outdated pitches

Smart Approach Examples:

• "Saw you hosted [Event Name] - are you planning the 2026 edition?"

• "Your team ran an impressive summit - what's next on your calendar?"

• "Noticed your focus on leadership development - let's discuss your upcoming needs"

Bottom Line: Yesterday's conference = tomorrow's booking. Past events show you exactly who invests in speakers. Use them to build relationships when decision-makers aren't overwhelmed with pitches.