Ever notice those little icons next to leads in Speaker Drive? They tell you how you can connect with an opportunity. Let's break down each type of unlock.
Contact Email Unlocks
What it is: Direct email addresses for decision-makers at organizations—the people who can actually book you.
When to use it:
- When you want to reach someone specific
- If you're targeting a particular organization
- For building direct relationships
What you get:
- A validated email address
- LinkedIn outreach option
- Background on the contact
Event Email Unlocks
What it is: Email addresses associated with specific events or host organizations. These might be addresses like events@company.com or conference@organization.com.
What you get:
- A validated email address
- Information about whether it's a catch-all address
- Context about who monitors the inbox
Good to know:
- These are often monitored by multiple team members
- While validated, catch-all addresses may be less reliable than direct contacts
- Still valuable for getting your foot in the door
Event URL Unlocks
What it is: Direct links to speaker applications, calls for papers, or other submission forms.
When to use it:
- For events actively seeking speakers
- When there's a formal application process
- If you want to get into the official selection pool
What you get:
- Direct link to the application
- Details about the submission process
- Access to the AI composer's "Apply" format
Quick Tips
- You can unlock multiple types for the same event
- Use the "View All Unlocks" button to see every available option
- Event emails can work well even for past events—they show the organization books speakers
- Consider your approach: Sometimes a URL application might be better than a direct email
Which Type Should You Use?
- Want to build a relationship? Go for Contact Email
- Looking for quick opportunities? Try Event URLs
- Casting a wider net? Event Emails can work well
- Not sure? You can always unlock multiple types and test different approaches
Remember: The unlock type affects which options you'll see in the composer. Plan your outreach strategy accordingly.
Questions about a specific unlock? Ask Speaker Drive can help you decide which type might work best for your situation.